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Humans as algorithms?
It could be said that the human race is powered not so much by fossil fuels, nuclear or renewable energy, but by algorithms.
View ArticleGoogle and ComScore fuse ad measurement and management
A new partnership between ComScore and Google will see ComScore’s vCE metric, which creates a digital metric comparable to other brand metrics such as reach, frequency and GRPs, built into Google’s...
View ArticleAmazon joins the self-service advertising flock
Self-service ad platforms have been the cornerstone for scaling fast for some of the best loved digital ad businesses; Facebook and Google for example. Servicing both the long-tail of SME and local...
View ArticleTwitter’s bot problem; a hangover of our automated world
Twitter, in a filing with the US Securities and Exchange Commission, has calculated a metric for the number of bots in its system. According to Twitter, around 8.5% of all active users “used third...
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